You heard that right.That’s what most fleet operators across the UK are working with. In some cases, a little more - but when you’re turning over £20 million and only clearing 1–2%, it doesn’t leave much room for anything. If it leaves anything at all.
No budget for IT upgrades.
No compliance manager.
And on top of that, you still have to find drivers - or somehow hold onto the ones you've got.
Which is getting harder by the day.
Add to that the pressure of:
Of course, we all want better-trained drivers. We want them engaged, safe, and happy in their roles. But here’s the question everyone is silently asking: Who pays for that?
This is not theory. This is what we’re hearing every week from our clients. These are real conversations with real businesses trying to survive in an environment that’s leaving them very little choice. So let’s be honest: why would they invest in new training tools? How could they?
PowerPoint does the job.
It ticks the box.
And right now, ticking the box is all they feel they can afford.
I guess - and it’s just based on my own observations - when I drive through Germany, most of the drivers I see on the road carry that pressure too.
That’s the goal. That’s the routine. That’s the quiet deal they’ve made with the job. And while the design of HGVs is improving - and yes, the facilities around motorway service stations have come a long way in the past ten years - it’s still not easy. Sure, the food is a bit better. Toilets have improved. But then you hear the kind of stories that don’t show up in any product brochure. Like drivers carrying their own shower heads with them because the ones at the stations are often stolen.
That small detail says a lot. It tells you everything about the environment. About the reality. About what it means to be out there.
And it raises a bigger question:
Why would someone choose this as a profession? Why would a young person in 2025 look at this and say, “That’s what I want to do”?
Because if we’re honest, most wouldn’t. And that’s where the industry has a problem.
Not just a hiring problem.
Not just a retention problem.
But a perception problem.
We ask drivers to carry responsibility, pressure, and sacrifice - and yet we give them little space, support, or dignity in return. Of course, we all know this, so it's nothing new. Yet, very few companies or governments make any meaningful change. The industry itself - with competing trade associations, I don’t think they can change things.
Drivers or people from countries outside of Europe are great, but they have different cultural backgrounds, sometimes standards, and they not always speak English - that is sort of the basic if you want to work in the UK. So when we talk about training, maybe we need to stop asking, “How do we deliver better content?”
And instead ask,
“How do we show respect?”
“How do we support them to succeed?”
“How do we help them feel it’s worth it?”
Because until we do that, no technology - no VR, no platform, no LMS - can solve the deeper issue.
That’s why, when we started building our training tools, we didn’t begin with “features.” We began with questions.
What does a driver actually need to succeed on day one?
What kind of training respects their time and experience?
What actually helps them feel confident, not just compliant?
We knew it had to be:
So we built a smartphone-based immersive training tool that:
This isn’t about making things shiny. It’s about making things work.
It’s about helping drivers feel ready, even if the onboarding period is short. It’s about giving fleet managers the tools to train and retain - without blowing the budget. And above all, it’s about treating training not as an expense but as a gesture of respect.
Because drivers might not ask for it.
But when they feel it, they stay.
Fleet managers are under pressure to show results - and fast. That’s why we designed our training not just to support drivers but to support the business case behind every hire. By reducing the time it takes to onboard new drivers, you can:
That means fewer gaps in your schedule, less downtime, and ultimately, a better return on your training budget.
Here’s how we help you get there:
We don’t replace your existing training team or LMS - we enhance it. We don’t compete with recruitment agencies - we help their placements succeed. And we don’t add more admin - we reduce it.
Our job is simple: give your drivers a better start, and give your managers a clearer picture. That’s where we add value - in the margins, in the workflow, and on the balance sheet.
Put simply: we compress the learning curve without compromising on quality.When you’re running on a 1–2% margin, every decision counts. Every delay, every dropout, and every poorly prepared new hire hits the bottom line. And yet, most training solutions still act like time and money are infinite resources. They're not. We’ve designed our solution to fit the real world of transport and logistics — not the ideal version. It doesn’t ask for an extra budget. It doesn’t slow things down. It works with what you’ve got right now.
And that’s the point.
Because in this industry, efficiency isn't a buzzword. It's the difference between staying afloat and shutting the doors.
We’re not promising to fix everything.
But we can help you protect the 2% you’re fighting for.
By training drivers faster.
By reducing turnover.
By helping you keep the people who already know the job.
And by turning your training budget into something that actually delivers a return.
Not flashy. Not expensive. Just what works - for the drivers and the business.
And maybe, just maybe, that’s the kind of change the industry needs.
